NEW YORK – January 3, 2013 – Food Network kick-starts the New Year with a new look. Beginning Sunday, January 6th the revamped look will begin its roll-out, bringing a new energy to the network’s air with an updated logo and graphics package. The refresh comes just as Food Network readies to celebrate its twentieth year of programming. Food has grown into a global obsession as well as a means of expression and Food Network has been the driving force, entertaining and empowering the television audience to take-in and taste all that food has to offer.
“Twenty years ago experts would have never predicted the passion our little network would stir-up,” says Brooke Johnson, President, Food Network & Cooking Channel. “Food allows people to explore, experience and connect with the world around them; we are very proud that Food Network has led the way in fostering the audience’s relationship to food as well as having helped to shape the current media landscape.”
Food Network’s refresh strategy aims to inspire new ways of connecting to the beloved brand while also preserving what fans have come to know and trust, truly reflecting the power brand’s evolution over the last two decades. The new Food Network look will first be seen on-air followed in the coming months by a roll-out across all brand assets on all platforms, including the highly trafficked FoodNetwork.com, the record-breaking and hugely successful Food Network Magazine as well as all current and future brand extensions.
“Looking to excite our audience, the refresh strategy was to reinvigorate our loyal fan-base as we celebrate entering our twentieth year,” says Susie Fogelson, Senior Vice President, Marketing and Brand Strategy, Food Network and Cooking Channel. “Food Network has grown and we wanted to freshen-up our look and energy to better reflect our evolution into a broader, multi-platform entertainment brand.”
The last time Food Network made changes to the brand look was back in 1997. Since that time, Food Network has grown from 19 million subscribers, to today, currently available in more than 100 million households. First launched in November 1993, Food Network positioned itself as a unique lifestyle network; together with the website and magazine, the brand connects viewers to the power and joy of food, striving to be audiences’ best friend in food and committed to leading by teaching, inspiring and empowering through on-air talent and on and off-air expertise. Food Network’s success led to a necessity to establish a second network, Cooking Channel, which launched in May 2010.
Food Network worked with the creative team at Troika in Los Angeles to bring the refresh strategy to air.
FOOD NETWORK (www.foodnetwork.com
) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.5 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com
), DIY Network (www.diynetwork.com
), Great American Country (www.gactv.com
), HGTV (www.hgtv.com
), and Travel Channel (www.travelchannel.com
), is the manager and general partner.