FOOD NETWORK'S 2012 MOST-WATCHED YEAR EVER
Over 1.1 Million Viewers a Night
NEW YORK - December 11, 2012 - Food Network delivers its most-watched year, with a nightly average of 1.1 million total viewers (583K adults 25-54) posting a .6 among adults 25-54, making it a top 10 cable network for the 4th year in a row*. Driving 2012's success, a strong January start touting the highest-rated, most-watched month in network history and delivering a 40% gain in ratings (.7 adults 25-54) and a 21% gain in impressions (688k adults 25-54) over January 2011.
"Food Network's 2012 again proves how deeply and powerfully food media can engage the TV audience," said Brooke Johnson, President, Food Network & Cooking Channel. "With our 20th year ahead of us in 2013, we remain committed to satisfying our audience's growing hunger, not just on Food Network, but also in continuing to expand Cooking Channel's line-up, as well as offerings across our websites, our apps, in our magazine and through our brand extensions."
Break-out hit Rachael vs. Guy Celebrity Cook-Off featuring two of the network's iconic stars, premiered as the #1 show in its timeslot among ad-supported cable networks (#2 for the night) on New Year's Day, averaging a 1.3 rating and 1.3 million impressions among adults 25-54 over its five-week run. A second season of Rachael vs. Guy Celebrity Cook-Off launches on January 6th, 2013 at 9pm ET/PT.
A second season of Chopped All-Stars more than doubled (117%) the same April 2011 timeslot, averaging a 1.3 rating adults 25-54; Food Network Star returned for an eighth cycle with a new format featuring team mentors Bobby Flay, Giada De Laurentiis and show newcomer Alton Brown. Season eight was watched by over 31 million fans and finished with a finale that ranked #2 for the night on cable, posting a 1.5, and averaging a 1.0 rating adults 25-54 for the season.
For the second year in a row Thanksgiving Live, a two-hour, interactive program gathered fan-favorites, Sunny Anderson, Giada De Laurentiis, Bobby Flay, Alex Guarnaschelli, Rachael Ray, Aarón Sanchez and returning host Alton Brown, to help viewers avoid holiday meal-making mishaps. Thanksgiving Live posted a .7 rating among women 25-54 with the companion digital content hosted by Sandwich King Jeff Mauro and Pioneer Woman, Ree Drummond, generating 3.5 million page views and over 100K video plays, which according to Trendrr made it the #1 trending daytime program (10am-430pm).
Additionally in 2012, top performing series Restaurant: Impossible, Restaurant Stakeout and Chopped all maintained a .8 rating among adults 25-54 in their premiere telecasts, while highlights in the weekend's In The Kitchen programming block, Pioneer Woman and Trisha's Southern Kitchen, averaged a .6 rating among women 25-54 within their premiere runs.
Digitally, CookingChannelTV.com, Food.com and FoodNetwork.com finish the year celebrating another holiday season, with November garnering more than 435 million page-views (up 7% from 2011) and over 11.2 million video-plays (up 2% from 2011) across all sites. Additionally, Food Network's "In The Kitchen" app has been the #1 paid app in the Food & Drink category all year while Food Network's social media audience has surpassed 7 million total followers.
Food Network also had continued success with its brand extension businesses, seeing the Food Network Magazine sustain its run as #1 in newsstand sales within the epicurean category and as the 7th bestselling monthly magazine on newsstands in the U.S.; publishing partnerships successfully landed their titles a combined 40 weeks on the NYT bestseller list; and the first Food Network Kitchen, a fast-casual restaurant and gourmet market featuring a curated selection of snacks, drinks and baked goods opened at Fort Lauderdale-Hollywood International Airport.
*at time of release according to Nielsen Media Research
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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.5 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com), HGTV (www.hgtv.com), and Travel Channel (www.travelchannel.com), is the manager and general partner.