HGTV ORDERS EIGHT EPISODES OF ISLAND HUNTERS
NEW YORK – January 30, 2013 – Carefree island living has captured the attention of millions of viewers with HGTV’s new series Island Hunters. Originally launched as two half-hour specials, the series focuses on homebuyers looking for a slice of paradise on their own private island. HGTV granted an immediate green light to Island Hunters after more than 2.3 million viewers P25-54 tuned in on New Year’s Day. Currently in production, eight additional half-hour episodes will premiere later this year.
“With the improving housing market, we’ve seen renewed interest in our high-end real estate fantasy programming,” said HGTV’s General Manager Kathleen Finch. “During cold winter months, our viewers dream of sunshine, summertime and luxury living. With the excellent ratings the first two episodes of Island Hunters received, it was an easy green light for us.”
More beautiful islands in locations like the Bahamas, the west coast and even the northeast will be on tap in upcoming episodes of the show. For more information on HGTV’s Island Hunters, visit HGTV.com. Viewers can also become fans of HGTV and interact with other home and real estate enthusiasts through Facebook, Twitter and Pinterest.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV® HOME consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
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The Nielsen Company via NPower, P25-54 and P18+ reach (000s), 6 min qualifier, Island Hunters, 1/1/13.