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 News Release

7/17/2013

Award-winning Artist Dierks Bentley shares ‘I Hold On’ for DearAmerica


Viewers’ Inspiring Photographs and Letters Vividly Illustrate What They Love About Their Country
 
 
NASHVILLE, TENN. – July 17, 2013 – Great American Country asked viewers to write or show in pictures what they loved most about America and they’ve been more than happy to respond with heart-felt sentiments and amazing photographs.  Dierks Bentley’s “I Hold On,” a track from his forthcoming Riser LP, provides the soundtrack for the network’s on air and online #DearAmerica campaign.  Co-written by Bentley and Brett James, the song’s lyrics speak to the types of letters and photographs that continue to come in through Twitter, Instagram and email.
 
"This song is probably one of the most personal songs I've ever written or recorded, but at the same time it hits a lot of universal themes that I think we can all relate to," said Bentley. "I've really been able to sense that from the fans when I play 'I Hold On' out on the road and am really looking forward to seeing what country fans tuning in at home will share."
 
From vacation photos that illustrate the scenic natural beauty of the mountains, ocean and rural back roads to heart-tugging family reunions, many of the viewers’ inspiring submissions are featured in on-air commercials as well as online at gactv.com.  Photos can be shared by using #DearAmerica at both Twitter and Instagram or by emailing dearamerica@gactv.com. Photos can also be uploaded to the fan wall on the Great American Country mobile app. 
 
“’I Hold On’ is perfect, we knew it immediately!” said Jen Leitman, GAC SVP Marketing and Creative. “The Dear America campaign is about what we, as Americans, hold onto and believe in about our country and the response as been terrific.  Since photos are very much how we communicate now, it was important to find just the right song for the campaign, one that would tie thousands of pictures together and provide a soundtrack.”
 
From “I Hold On:”
To the things I believe in
My faith, your love, our freedom
To the things I can count on
To keep me going strong
Yeah I hold on, I hold on
 
To view a commercial spot:  http://www.youtube.com/watch?v=m6pccwRgdK4

       
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CONTACT:
 
Ronna Rubin/Rubin Media
(615) 298-4400/ronna@rubinmedia.biz
 
Lee Hall/Scripps Networks
(865) 560-3853/lhall@scrippsnetworks.com
 
For Dierks Bentley:
Mary Hilliard Harrington & Tyne Parrish/Green Room PR
(615) 242-7444/maryhilliard@thegreenroompr.com/tyne@thegreenroompr.com
 
 
About Great American Country (GAC)
Great American Country is the leader in country lifestyle entertainment, and delivers to viewers original lifestyle programming, music performance specials, live concerts and country music videos. GAC is available in more than 63 million households and online at http://www.GACTV.com
GAC is owned by Scripps Networks Interactive, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. Scripps Networks is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Chevy Chase, Md. and Nashville, and is a unit of Scripps Networks Interactive (NYSE:SNI).
If you are a member of the media, please log on to the Scripps Networks Online Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.
 
About Dierks Bentley
Since moving to Nashville, Dierks Bentley has forged his own artistic path in an industry built predominantly on formula. He has mixed elements of modern country, classic country, bluegrass and rock, maintaining an unmistakable identity while constantly reinventing his sound. His album HOME debuted at No. 1 and spawned three consecutive chart-topping hits, marking 10 career No. 1 songs for Bentley as a singer and songwriter. His five previous studio albums have sold more than five million copies, garnered 11 GRAMMY nominations and earned him an invitation to join the Grand Ole Opry. Bentley is currently in the studio working on his upcoming album RISER due out this fall and will pick back up later this month on the Miranda Lambert and Dierks Bentley: Locked & Reloaded Tour through October. For more information, visit www.dierks.com.
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Contact

Name
Ronna Rubin

Phone
(615) 298-4400

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