HGTV is the first dedicated home and lifestyle channel to launch regionally in Asia
SINGAPORE and NEW YORK, 3 September 2014 – Scripps Networks Interactive, one of the world’s leading producers of engaging lifestyle content about home, food and travel, today announced the launch of top-rated U.S. home lifestyle channel HGTV in Singapore. Beginning in December 2014, HGTV will debut on StarHub as the first regional channel dedicated to the growing home and lifestyle category in Asia.
With growing demand for high quality home lifestyle entertainment in Asia, HGTV will premiere with a strong line up of top-rated programs about design and décor, home improvement, real estate, extreme spaces and more. Hit programs such as Property Brothers, Kitchen Cousins and The High Low Project will entertain and inspire viewers with fresh ideas and authentic stories on how to find and love their own dream home.
As a continued commitment to cater to local audiences, Scripps Networks will also produce localized original short-form content exclusively for the launch of HGTV in Asia based on the popular series Extreme Homes.
When asked about the launch, Kathleen Finch, president of HGTV said, “Scripps Networks launched HGTV in the U.S. 20 years ago, and the network has grown markedly since then. It is now the number one upscale network for woman and is also ranked as one of the top 10 cable networks across all categories, with a reach of more than 99 million households. We have seen an increasing demand for high-quality lifestyle content all around the world and are excited to continue the HGTV brand’s global expansion, starting with the Asian region.”
Jim Samples, president of Scripps Networks International, further commented, “The launch of HGTV across Asia-Pacific signifies the first time HGTV has launched as a premiere 24/7 channel destination focused on home and lifestyle programming outside North America, including the Caribbean. This is a testament to how successful Scripps Networks’ high quality lifestyle content has performed around the world, and we see great potential for this channel offering to drive value for audiences, affiliate and advertising partners alike.”
Derek Chang, managing director of Scripps Networks Asia-Pacific said, “HGTV has achieved great success in the U.S, and we are now excited to mirror this in Asia. The home category is not widely represented in the region, which offers a great opportunity for Scripps Networks to bring HGTV to our audiences, and as a complement to our offering of Asian Food Channel, Food Network and Travel Channel, it further solidifies our position as the leading provider of lifestyle entertainment in the region. I would like to personally thank Tong Hai and his team from StarHub who were instrumental to our launch in Asia and look forward to working with StarHub to bring the HGTV experience to StarHub viewers in Singapore.”
HGTV joins the Scripps Networks family of lifestyle channels that are available in Asia, which include the Asian Food Channel, Food Network and Travel Channel. As the world’s leading producer of lifestyle content, Scripps Networks provides access to the largest library of home, food and travel content all under one media portfolio.
For more information about HGTV, visit www.hgtv.asia
from 1 December 2014 onwards.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. Its lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 177 million U.S. consumers each month.
The company’s international unit, Scripps Networks International, distributes four network entertainment brands including Asian Food Channel, Fine Living, Food Network, and Travel Channel in more than 170 countries and territories across Europe, the Middle East and Africa (EMEA), Asia-Pacific and Latin America, and also holds joint-venture relationships with UKTV in the UK and Shaw Media in Canada. The division manages the company’s international program licensing that makes its high-quality content available in more than 220 countries and territories. Scripps Networks International is headquartered in Knoxville, Tennessee, and New York City, with regional offices in London, Singapore and São Paulo. For more information, please visit www.scrippsnetworksinteractive.com
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 99 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI). For more information on HGTV, visit www.hgtvhome.com