Scripps Networks Interactive Inc. was formed as a result of the board-approved separation of The E. W. Scripps Company into two publicly traded companies, one focused on creating national lifestyle brands and the other on building local media franchises.
Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television and Internet brands HGTV, Food Network, Travel Channel, DIY Network, Fine Living Network (which will be rebranded Cooking Channel in 2010) and country music network Great American Country; and Interactive Services, with leading online search and comparison shopping services bizrate, Shopzilla and beso.
