1. Nielsen NPower. Live+SD % Comp HHI $125k+, $100k+ and $75k+. 2012 Calendar Year (12/26/11—12/30/2012), Prime=M-Su, 8p-12a. Index to Composite A/W25-54 Impressions. 2. Experian Simmons MME Study. Spring 2012. Past 7 days viewing. Top 2 Box data. 8-attribute Ad Receptive average. Base=A25-54. 3,4. Experian Simmons Discretionary spend estimate (DSE), Summer 2012, 12-month survey. Mean DSE. Base=A25-54. 5. Experian Simmons MME Study. Spring 2012. Past 7 days viewing. Top 2 Box data. 3-attribute motivation average. Base=A25-54.
The Scripps Family of Networks continues to rank high with upscale weekend viewers. Earlier this year, HGTV programming was ranked #1 with the up-scale female weekend audience, and DIY Network was ranked 30th with the up-scale weekend audience.Our partners are attracted to the Scripps Brands because of the affluent and audiences they consistently deliver. Click here
to read more in a recent Cynopsis article.
Scripps Networks Interactive-- home to the most powerful lifestyle brands in media-- is enhanced by our impressive team of business partners. Our distributors, advertisers and suppliers showcase content in the Home, Food, Travel and Entertainment categories, making our television networks, mobile devices, magazines, books, products and events the most trusted resources for information, inspiration, and entertainment on HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, and Great American Country.
These partnerships allow us to not only engage with the right audiences, but also entice them to respond through our online platforms, social media and direct purchases.The diversity of suppliers and on-air talent make us relatable to consumers, while advertisers provide messages that resonate with audience interests.