Travel Channel Hits Highest-Rated April in Three Years
The Works is first-of-its-kind business program for lifestyle content creators and coders
KNOXVILLE, Tenn. -- Knoxville Entrepreneur Center and Scripps Networks Interactive are teaming up to launch The Works, a startup accelerator for coders and lifestyle content developers. The program will bring national attention to Knoxville’s role as the hub of digital media and content creation in the South.
The Works is a combination of KEC’s successful programs, MediaWorks and CodeWorks. KEC is joining its proven accelerator methods with Scripps Networks Interactive’s successful lifestyle video content creation capabilities to drive innovation in the software development and digital media industries.
An intensive 12-week program for early stage companies, The Works will feature two startup tracks: CodeWorks is for technical founders looking to create a business that leverages their ability to write code and build product; MediaWorks is a program to help budding content creators develop products and services that build and engage lifestyle audiences, and find pathways to monetize those properties across multiple revenue channels.
Scripps Networks will take an equity interest in the four chosen startup businesses in the lifestyle and content space. The company is already an early-stage investor in a number of successful startup businesses around the United States, including Refinery29, Tastemade and Food52.
“Over the last three years, Knoxville Entrepreneur Center has played a key role in the continued development of East Tennessee’s startup culture,” said Ken Lowe, Chairman, President & Chief Executive Officer, Scripps Networks Interactive. “By partnering with KEC, we will use our experience and resources to help emerging lifestyle creators as well as software developers, and to continue to build the economic and entrepreneurial health of the region.”
“Building on our partnership with Scripps Networks, and utilizing their deep expertise in media and content production in this way is a significant milestone for KEC. It really takes MediaWorks to the next level, and is a tremendous opportunity for creators looking to develop the next great lifestyle content property. We’re building the first accelerator specifically focused on lifestyle content creators, and building a model for discovering and supporting the next generation of digital media companies,” said Jim Biggs, Executive Director for Knoxville Entrepreneur Center.
Eight teams will be chosen to participate in the three month program, anchored by a fast-paced curriculum that will allow the teams to test their business concepts through a combination of weekly classes, mentorship, interactions with industry leaders, co-working opportunities, special events and a pitch day. The 12-week accelerator provides over $50,000 worth of services, consulting, and potential financing.
As the third largest market for unscripted television production, lifestyle content is a particular strength for the Knoxville region. MediaWorks has already capitalized on that strength. Previous graduates include Knoxville-based Spare Time Entertainment, producer of the music video sensation Baraksdubs, which has garnered over 1.3 million YouTube subscribers and nearly 300 million views; and Children’s Media Studios, developer of the Sing ‘n Spell series of early learning products, soon to be preinstalled on over 7 million children’s tablet computers.
The program will launch in early June and conclude in late August. Applications for The Works are now open, and will close on May 15. Applications and more information can be found online at http://www.theworks2016.com/.
Knoxville Entrepreneur Center is a non-profit business accelerator that serves as the front door for entrepreneurs in East Tennessee, and a resource for anyone looking to start or grow a business here. Over the past three years, KEC has helped hundreds of new entrepreneurs turn their business ideas into reality.
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NEW YORK — In a remote and picturesque corner of northwestern Montana, Jon and Etta Smith are set to construct a self-sustaining “off-the-grid” farm house and bison ranch in DIY Network’s Building Off the Grid: Big Sky Ranch. Premiering Thursday, May 5, at 10 p.m. ET/PT, the six-episode arc follows the husband-and-wife duo as they build their rustic-style ranch from the ground up before winter arrives.
“It’s been my dream since I was a kid to be a rancher and now it’s our dream to tackle this build together,” said Jon.
The series follows the couple as they build a 2,200-square foot house, a corral and feeding system for the bison and an edible garden that allows them to live freely and comfortably on the open range. Jon and Etta, along with help from local construction and ranching experts, dig an artisanal well for fresh water and install a windmill and propane tanks for power. In addition to the challenges of living out in the wilderness—such as chasing off bears and rattle snakes—the family learns how to live off the land and barter with neighbors who live miles away.
“Trading out here is the way of life,” said Etta. “I trade a lot more than money exchanges hands and I like it that way.”
ABOUT DIY NETWORKDIY Network, from the creators of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. Currently in more than 58 million homes, DIY Network’s programming covers a broad range of categories, including home improvement and landscaping. The network’s award-winning website, DIYNetwork.com, consistently ranks among America's top home and garden Internet destinations for entertaining videos, home improvement advice, step-by-step instructions, message boards, blogs, an interactive program guide and more. Viewers can also become fans of DIY Network and interact with other home improvement enthusiasts and do-it-yourselfers through Instagram, Facebook, Pinterest and Twitter. Headquartered in Knoxville, Tenn., DIY Network is owned by Scripps Networks Interactive, Inc. (SNI).
KNOXVILLE, Tenn. – Scripps Networks Interactive has donated $10 million to East Tennessee Children’s Hospital. This is the largest corporate gift in the hospital’s 78 year history.
The announcement was made during a special reception and naming ceremony for Children’s Hospital’s 245,000 square foot expansion project. The hospital’s new building will be named Scripps Networks Tower.
Children’s Hospital President and CEO Keith Goodwin thanked Scripps Networks Interactive for the generous gift and explained how it will benefit children in the region. “We currently have an under-sized NICU and surgery suites and no space in which to grow new programs and services,” said Goodwin. “This gift and new building will give us the opportunity to build state-of-the-art operating rooms, anticipating emerging technology, as well as providing an even better experience for our patients and families.”
Ceremony guests were treated to a visit from HGTV’s Listed Sisters, twins Alana and Lex LeBlanc, Nashville-based real-estate and renovation pros. A tour of the construction project was provided after the reception and check presentation.
Key features of the Scripps Networks Tower, which is scheduled for completion this fall, include:
A new neonatal intensive care unit with 44-private rooms.
A new inpatient/outpatient-surgery center.
A family lounge and resource center overlooking a rooftop garden.
Light-filled pedestrian walkways.
Two levels of parking.
The new building will also house an expanded state-of-the-art pediatric simulation center to be named in honor of Scripps Networks Interactive. This simulation center will allow healthcare providers to train for emergencies on a variety of child-sized medical mannequins.
“Helping the communities where we live and work be vibrant and safe is central to everything we do,” said Ken Lowe, Chairman, President and CEO of Scripps Networks Interactive. “Strong communities have a direct impact on the quality of life for all of us, as well as all for the families who love our brands. East Tennessee Children’s Hospital has been instrumental in the well-being of so many families’ lives here in our headquarters location of Knoxville, and this new partnership will help secure its success for people across the region.”
For more information on the expansion project visit www.etch.com/expansion or call the Children’s Hospital Development Office at (865) 541-8441.
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East Tennessee Children’s Hospital’s vision is Leading the Way to Healthy Children.
Children’s Hospital is a private, independent, not-for-profit pediatric medical center which has served the East Tennessee region for more than 78 years and is certified by the state of Tennessee as a Comprehensive Regional Pediatric Center.
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Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living. The company’s global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.
NEW YORK — HGTV delivered its best March ever in primetime for viewers P25-54, delivering an average rating of .65 and notching a 14% increase over March 2015. The network also snagged the #1 slot in primetime in March among upscale W25-54. And HGTV’s ratings among viewers P18-49 grew 16% over year ago levels making March the highest-rated primetime month ever among that audience.
Ratings drivers included Flip or Flop and Fixer Upper—both of which had their highest-rated seasons ever—along with hit series such as Property Brothers, Caribbean Life and Beachfront Bargain Hunt.
ABOUT HGTV America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).
Nielsen study commissioned by UP TV and Scripps Networks Interactive Underscores Value of Family Programming Environment to Advertisers
ATLANTA -- A new study, commissioned by Scripps Networks Interactive and UP TV, reveals that ads seen in TV-G rated programming score substantially higher in generating attention and purchase intent than commercials appearing in television shows with TV-14 and TV-MA ratings.
The Family Entertainment Brand Impact Study, conducted by Nielsen, utilized both attitudinal and biometric methodologies to better understand how individuals react to advertising placed in breaks around different types of content.
Highlights from the attitudinal research, which measured how viewers feel about brand advertising and the programming environment, include:
Commercials running in a TV-G family programming environment scored 27 percent higher among all viewers across various attributes including interest in products, attention to brands and purchase intent. This lift was seen across all demographics.
The lift nearly doubled to 51 percent among viewers who said they regularly seek TV-G content (the "family in mind" segment).
Intent to purchase, attention to brands and interest in products were even higher among high-income ($75,000+), African-American and Hispanic households.
The positive impact of advertising in TV-G programming was seen across all measured advertising sectors, including consumer packaged goods, retail, quick-service restaurants, automotive, clothing and alcoholic beverages.
In the biometric section of the study, the Nielsen Consumer Neuroscience Biometric Engagement Score measured how viewers emotionally respond to what they are watching and found that:
Overall findings from the attitudinal research were confirmed by biometric response.
Emotional engagement was 30 percent greater for ads appearing in TV-G shows compared to TV-14, and 173 percent greater in TV-G versus TV-MA.
“There is one very clear takeaway from these studies: People react more positively to ads running in TV-G environments," said Ron Plante, svp audience research and strategy, UP. "I think it's fair to say that advertising in family programming makes too much business sense to ignore."
”Our audiences are among the most receptive in all of television viewing, and our programming provides a trusted and engaging atmosphere for families and for brands,” said Chris Ryan, senior vice president of ad sales research for Scripps Networks Interactive, parent company of HGTV and Food Network. “We’ve always known there's a powerful connection between our shows and ads, and this study helps to explain exactly why.”
Both Scripps Networks Interactive and UP offer TV-G programming with broad family appeal. Scripps Networks is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. UP is committed to developing and acquiring programming with family in mind, providing viewers with “feel good TV for you and your family.”
The final step of the companies' joint research effort will be the release of Family Entertainment segmentation data fused with Nielsen’s NPX panel and GfK’s MRI marketing database. The fused data will be available this spring for inclusion in programmatic advertising solutions.
Approximately one-half of cable programming today is rated TV-14 or TV-MA.
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media compa
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